Social Media Management Training for SAD Indigenous Communities

Currently, rapid developments in technology and communication are experienced by almost all levels of society. There are no exceptions, especially for indigenous groups. One of them is the Suku Anak Dalam (SAD) community which is now feeling the impact of technological developments, especially on social media. As a young group, several cadres from this traditional community are quite active on their respective social media. Therefore, they need to get assistance in using this technology.

Pundi Sumatra, with the support of KEMITRAAN, conducted socialization regarding social media ethics on October 21 2023. The activity which took place in the community meeting hall invited Wahyu from the Bungo Regency Communication and Information Service (KOMINFO) as a resource person. Wahyu conveyed the ethics of using social media and what laws could ensnare cybercrime perpetrators.

According to him, posts uploaded to social media can be enjoyed or consumed by everyone. So issues such as Ethnicity, Intergroup Race (SARA), provocative, fake news, stealing other people's work are things that should not be included in uploads.

“These elements must be avoided so as not to harm yourself and others. "So also pay attention to the use of language, don't say harsh words on social media," explained Wahyu.

Wahyu also mentioned the Electronic Information and Transactions Law (UU ITE). Where this law aims to regulate the use of the internet, computers and other electronic devices. Such as the ITE Law Article 45 paragraph 3 of 2016 which relates to defamation.

“Be careful with defamation. "If we don't have strong evidence, it's better to keep it to ourselves, don't publish it on social media," he said.

Apart from inviting Diskominfo, this training also invited Rara from the Alliance of Independent Journalists (AJI) Jambi. Rara teaches cadres about creating content with the aim of inclusive campaigns. The inclusive content creation training aims to train cadres to be able to look for opportunities on social media. "Friends, you are a traditional group that the public really wants to know about," said Rara.

Rara shared her impressions when she was first invited by the Pundi Sumatra team to visit the location of the SAD indigenous community. According to Rara, cadres can create content containing community profiles. Also, the activities they carry out in their own communities. Inclusive campaigns can also be implied in the content they create.

“Make a video that shows that you are part of society. "We have the right to get equal access to the people in the city," stressed Rara.

Ten participants consisting of SAD indigenous community cadres, village youth, and Jambi University (UNJA) students were asked to produce content. From this training, at least four videos were produced and are suitable for publication on social media accounts. The only video prepared by Juliana, Siska, and Resa chose jungle language to convey material about economic business activities carried out by the community. According to them, using jungle language is one way to promote the culture of the Anak Dalam tribe.

Writer :

PUNDI SUMATRA